About Greenheart
Our Story
Greenheart is our company name which is derived from two key words. Green is an adjective which is often associated with youthfulness, natural, resourceful and energetic, and in more recent times, signifies conservation and renewal. Heart is a noun that symbolizes centrality, essentialness and most important, without which there is no being. It also symbolizes the deepest and sincerest beliefs, which is reflected in the way we do our business.
Together, these two words form Greenheart, which is also the name of a type of timber, renown for its strength, durability, high density, bend-ability and with little polishing effort, has a natural shine. It is very suitable for the making of boats and fishing rods due to its natural characteristics. Greenheart has the attitude of going green, encouraging creativity, emphasizing professionalism and yet fun, amidst fulfilling all our obligations to the environment and the shareholders of the company.
Our Mission
- Transforming green ideas into green products or services
- Encouraging local 'eco-preneurs' to realize their green dreams
- Educating the world towards a green future
- Resource centre for ideas, knowledge and technology
- Building viable businesses that are sustainable and renewable
Our Vision
Making green technology available to every home through innovation, cooperation and knowledge-sharing to make the world a better place.
Our Targets
- To build and operate 20 green businesses by 2011
- To set up a green knowledge centre for dissemination of green information
- To establish regional and worldwide presence by 2014
- To be the first green company to be public-listed by 2015
